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University of Wuerzburg Extends Teaching Engagement for the Fifth Year


The Business Studies and Industrial Management departments in the Economics Faculty and the Institute for Political Science at the University of Wuerzburg are extending Cross-Cultural Management and International Relations courses for the second semester.


Summer Semester 2016


Business Management & Economics Faculty,
Department of Business and Industrial Management


What’s your Cultural Profile?
Wie sieht Ihr kulturelles Profil aus?


Entdecken Sie Ihre Gemeinsamkeiten mit über 80 Kulturen.

Find out what you have in common with 80+ cultures.


Prepare yourself for the International Relations front.

Seien Sie vorbereitet auf die internationalen Beziehungen.


Wie typisch “deutsch” sind sie?
How “typically” German are you?


International Students Welcome:
Make your stay in Würzburg a cultural success!


Cross-Cultural Management 1
Introduction to Cross-Cultural Management

SWS: 2,5
ECTS: 5
Course languages: German & English

This course provides the necessary background and overall understanding of culture and prepares students for CCM 2 “When Cultures Collide – leading across cultures”. The series is taught based on the context of daily international business and is filled with many international business scenarios, simulations and case studies.  

Course Structure
1. Culture and its origins - the roots and routes of culture
2. How culture is influenced by climate and religion
3. Cultural black holes
4. Culture and globalization
5. Life after September 11th
6. The categorization of cultures.

Students will gain a deeper understanding and background of what culture is and where culture comes from. Students will have the opportunity to learn about their culture in order to gain insight into their own  individual  cultural make-up.

Exams: German & English



Cross-Cultural Management 2
When Cultures Collide - Leading Across Cultures


Beeinflusst Ihre Muttersprache die Weise, wie Sie denken?
Does your native language affect the way you think?

Is it possible to build trusting business relationships?
Ist es möglich, vertrauensvolle Geschäftsbeziehungen aufzubauen?

Über welche Länder möchten Sie mehr erfahren?
What countries are you most interested in learning about?

Create an individualized intercultural strategy.

Erstellen Sie eine individualisierte interkulturelle Strategie.

SWS: 2,5
ECTS: 5
Course languages: German & English


This is the intermediate module of the Cross-Cultural Management series.

Communication appears on the surface to be a relatively simple operation requiring two basic components – a speaker and a listener. This module focuses principally on the world of business and tackles head-on the issues and problems of international exchanges. The series is taught based on the context of daily international business and is filled with many international business scenarios, simulations and case studies. Course literature “When Cultures Collide – leading across cultures” and “Cross-Cultural Communication – A visual Approach”.

“For a German and a Finn, the truth is the truth. In Japan and Britain it’s all right if it doesn’t rock the boat. In China there is no absolute truth. In Italy it is negotiable.”

The course will look at the link between values and communication and at how cultural messages unconsciously filter through into the language we use to influence others and how our words may have a different impact than intended which often times can lead to misunderstanding and a loss of trust and business.

Course Structure
1. Brief Review of the Origins of Culture
2. Status, Leadership & Organization
3. Team Building & Horizons
4. Motivating People & Trust
5. Business Meetings
6. Introduction to 80 cultures in 8 World Regions.

Students will continue to deepen their understanding of culture including their own personal cultural background. Students will gain a heightened awareness of the importance of cross-cultural competence and the dangers of relying on culturally bound intuitions.

Final Exam: Deutsch & English


Available for the first time in German Universities, Würzburger students will have the unique opportunity to create their own Individual Cultural Profile.  In addition, this seminar is filled with in-class exercises as well as on-campus activities such as foreign student interviews in German or English.


Kurssprache: Deutsch und Englisch


Interessieren Sie sich für den Kurs? Können Sie Deutsch sprechen und Englisch verstehen? Dann schreiben Sie jetzt eine E-Mail an philo.holland [at] uni-wuerzburg.de

(Vergabe der Plätze entsprechend dem Eingang der Anmeldung).


What students are saying…


“I personally think that the seminar was a great experience and very different compared to other university lessons. I really think that I am well prepared to what concerns intercultural situations. I also appreciate the speeches of the guest speakers and that they had the time in order to give us important facts about their own foreign experiences. The case trains on WuCampus were very useful in order to practice for the final exam.”


“CCM2 for me was the right decision. Mr. Holland has great experiences and knowledge, which he shared with us. The interviews are a good chance to train oneself how to behave towards other cultures. All in all I would say the seminar made fun and as I did the last time for CCM1, I will recommend it further to other students.”


“With the online cultural portal I was able to compare myself with many other cultures increasing my own cultural horizon.”